Jun 04, 2018
If you already read this post on LinkedIn, you can download the strategic Ansoff Business Growth Worksheet here.
The Ansoff Growth Matrix is a simple and powerful tool to help you define your product-market growth strategy. To understand the Ansoff Business Growth Matrix, I’ll start with a quick backstory.
We’ve all been to formal events where we are seated next to someone we don’t know. What’s your opening line when you meet someone new at these events?